Who attends Money20/20 USA and how sponsors take part
Money20/20 counts more than 11,000 senior attendees from more than 3,400 companies in over 85 countries, says one in three works in the C-suite, and lists more than 630 speakers and 320 media and analysts. Its homepage describes the crowd as senior leaders from banks, payments, technology, retail, and startups, and its pass types include rates for regional and community banks, credit unions, early-stage startups, retailers, and government and nonprofit groups.
Companies exhibit as sponsors, several hundred of them. For 2026 the sponsor portal offered 10-by-10 and 10-by-20 booths with pipe and drape, 20-by-20 and larger booths sold as space only for custom builds, turnkey packages up to 20 by 20, turnkey meeting rooms, Money Pavilion kiosks, and meeting rooms and hospitality suites in the venue. Attendees must be 18 or older, and the 2026 rules required every exhibitor staffer to be at least 21 unless Money20/20 approved otherwise in writing.
Money20/20 USA 2027 moves to the LVCC and Resorts World
Money20/20 USA 2027 runs October 19 to 21 at the Las Vegas Convention Center and Resorts World. The organizer points to the LVCC's recent $600 million renovation and to Resorts World, which opened in 2021, and notes that the LVCC Loop, The Boring Company's tunnel system, links the two in about three minutes. It promises a new floor plan but hasn't said which halls the show will use or how the program will split between the buildings.
That makes 2026 a reference, not a template. The 2026 edition ran October 18 to 21 at The Venetian, with its Money Hall in Halls B through D, open 9 a.m. to 5:30 p.m. Monday, 8:30 a.m. to 5:30 p.m. Tuesday, and 8:30 a.m. to noon Wednesday. Expect contractors, service providers, deadlines, and the move-in schedule to be republished for the new venue; in the meantime, our guide to the Las Vegas Convention Center covers the building's own rules on booth plans, contractors, and freight.
Money20/20 booth rules: heights, open sides, and closed rooms
The 2026 sponsor rules show how Money20/20 approaches booth design. Confirm each point when the 2027 rules come out:
- 10-by-10 and 10-by-20 booths: back walls no taller than 8 feet, side walls no taller than 4 feet, no rigging, and the back of any exposed wall dressed to an acceptable standard
- 20-by-20 and larger space-only booths: up to 16 feet from the floor to the top of the structure
- Walls cover no more than 50 percent of each side open to the floor, and if a back wall runs wider than half the booth, any extra walling stays at 4 feet or lower
- Anything over 13 feet, counting walls, signs, and truss, makes a complex booth that needs structural calculations and technical drawings, and double-decks aren't permitted
- Hanging signs only over booths of 20 by 20 or larger, from 8 to 20 feet to the top of the sign, kept inside the booth and included in the plan submission, since on-site rigging requests aren't approved
- Any room with a closed door needs a vision panel covering 2 to 5 feet above the floor, and the door opens outward unless it sits on the aisle edge
Booth plan approval through Abraxys
Money20/20's approval process reads like a European show's. For 2026, every sponsor building out its space submitted through the Abraxys portal by September 10: a technical stand plan with all dimensions, a risk assessment covering move-in, show days, and move-out, a method statement describing materials and schedule, a construction phase plan for on-site health and safety, and proof of public liability insurance. Plans weren't accepted by email, and Money20/20 had final approval.
Complex booths add structural calculations at the sponsor's expense, and the definition reaches past height: custom-built, timber, or steel-framed hanging banners and suspended items such as lighting rigs over 800 pounds count too. Insurance runs through the organizer's broker, Inevexco, with a $250 fee in 2026 that was waived once your own policy was approved. Build those documents into the schedule; a builder used to a single drawing review will need more lead time here.
Designing a fintech booth for meetings and short talks
Most Money20/20 sponsors sell software, services, and partnerships, so the product is a conversation. Plan semi-private seating along the open sides, a closed meeting room with its vision panel drawn in from the start, and a few demo stations where a screen can walk a visitor through an app or a payment flow without blocking the aisle. Keep the brand message short and high enough to read across the hall, within the height cap and the half-open sides.
Booth content is welcome but capped. The 2026 rules limited booth sessions to two speakers, moderators, or interviewers, required sponsors to tell Money20/20 about them in advance, and banned filming of stages and panels. Sound is allowed at an acceptable level, and the organizer can turn it down. Helium balloons aren't permitted, and outside food and drink weren't allowed at The Venetian, so ask early how catering will work in the new buildings.
Beyond the booth: SmartMeet, lounges, and hospitality
Much of Money20/20's business happens away from the main stand. The show runs SmartMeet hosted meetings between buyers and solution partners, a Connections Lounge, a Startup Hub, The Intersection for traditional and decentralized finance, and stages such as Exchange, Intersection, and Meridian. In 2026, Money Row took over five Venetian restaurants and Money By Night was held at Omnia, while sponsors could add meeting rooms and hospitality suites.
With 2027 spread across a convention center and a resort, a sponsor may want a presence in both. Furniture, a reception counter, and branded walls built to break down and reassemble can serve the booth and a suite, and our guide to planning a brand activation in Las Vegas covers timing and venue rules for builds outside an exhibit hall. Get the delivery, rigging, and catering rules for each room in writing.
Money20/20 move-in, contractors, and labor
The 2026 move-in was short and contractor-led. Exhibitor-appointed contractors had the floor to themselves from 8 a.m. Saturday, October 17, sponsors couldn't enter until 2 p.m. Sunday, and every booth had to be fully installed, with empty crates cleared, by 6 p.m. that Sunday ahead of a Monday opening. Early access on show days was for dressing the booth only, and move-out ran from the Wednesday afternoon close until 8 p.m.
The Expo Group was the official service contractor and exclusive freight provider in 2026, with an advance warehouse that took crated freight from September 21 to October 7 and no direct shipments to The Venetian. Outside builders registered through The Expo Group's portal 30 days before move-in, by September 14, or had to use the contractor's labor and only supervise, and crews picked up wristbands on site for each build day. The Venetian held electrical and Encore the rigging. All of that was tied to the old venue, so wait for the 2027 service kit before booking trucks or crews.
A Money20/20 USA 2027 planning timeline
As general guidance, counting back from an October 19, 2027 opening with the 2026 deadlines as a reference. The guide to what a custom booth costs helps frame the budget, the Las Vegas trade show calendar shows what else is in town in October, and the RFP template helps when comparing builders:
- Late 2026 and early 2027: choose a sponsorship and footprint, and ask for the new floor plan
- Spring 2027: concept and 3D design around meetings and demos, inside the open-side and height rules
- Summer: risk assessment, method statement, and engineering for anything over 13 feet, ready for the plan deadline (September 10 in 2026)
- September: contractor registration (September 14 in 2026), service orders, and freight to the advance warehouse
- October: a contractor-only move-in in the days before the October 19 opening