Trade show checklist.

1. 6+ months outPlan

   • Set goals and how you'll measure themMeasuring ROI →
   • Set a working budget, including show services and travelWhat drives cost →
   • Book booth space and confirm the size and typeBooth sizes →
   • Read the exhibitor manual: rules, deadlines, move-in windows
   • Brief your exhibit partnerStart a project →

2. 3–6 months outDesign

   • Approve the exhibit design and renderings
   • Order show services early (electrical, internet, rigging, furniture)
   • Write graphics copy and gather brand assetsGraphics explained →
   • Choose a lead-capture method and qualifying questions
   • Book travel and hotel for the team

3. 1–3 months outBuild

   • Approve final graphic proofs
   • Confirm the freight plan: advance warehouse or direct to showFreight explained →
   • Register your exhibit builder as an EAC if the show requires itGlossary: EAC →
   • Invite customers and book meetings at the booth
   • Brief booth staff on goals, talking points, and lead capture

4. Move-in to closeShow week

   • Walk the build before it ships, while changes are easyHow we work →
   • Confirm move-in times, badges, and contacts
   • Pack the booth kitPacking list →
   • Test power, internet, screens, and demos on day zero
   • Review leads at the end of each day

5. The week afterAfter

   • Follow up with leads within days, not weeks
   • Meet outbound shipping deadlines at dismantle
   • Measure results against the full cost
   • Debrief the team and note what to change
   • Put the next show on the calendarLas Vegas calendar →

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